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Connecting past,
present and the future:
the story of our Logo

A gift from the past

In 2002, His Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and the Ruler of Dubai, discovered an archaeological site called Saroug Al Hadeed.

It is clear that site was a place of connection, where objects and people met after travelling long distances. Each year hundreds of artefacts have been found there. Many of the objects from the site had been brought across long distances – from modern day India and Afghanistan. There have also been discoveries of seals belonging to an Egyptian Pharaoh, Thutmose III, and cedar wood from what is now Lebanon. One set of artefacts in particular – a series of gold rings – stood out as particularly unique and inspirational.

The past has provided a perfect reflection of the present: a place where people and ideas met, and created something beautiful and new. It is the essence of modern Dubai, and of Expo 2020’s theme – Connecting Minds, Creating the Future – encapsulated now in these gold objects from this site, that provides the inspiration for our new logo.

A guide to our future
The energy of human connections Each part of the ring touches and is touched by another, representing the power of connections that endure over time and distance.
The celebration of ingenuity An exquisite ring found in the desert continues to inspire us. Fashioned with meticulous care by the skilled craftsmen of our past, this ring is a celebration and reminder of Expo’s role as a global point of convergence today.
The spur of progress A timeless effort for continuous improvement and advancement, the ring reminds us that ingenuity and innovation remain one of the most enduring characteristics shared by humanity.
Dubai’s connection

This is the story that Expo will take out into the world, linking our distant past with our vibrant future. Once an ancient meeting place, today Dubai is a modern crossroads for nations and societies.