Emirates Airline will play a key role in bringing visitors to Expo 2020 Dubai. Under the terms of the partnership, Emirates will be a licensed ticket reseller. Emirates’ strong global brand and marketing efforts, and its extensive route network to over 150 destinations means that it is uniquely well placed to support Expo 2020 Dubai in attracting many millions of visitors, 70% of whom are expected to travel internationally to visit the Expo. In comparison, the London 2012 Olympic and Paralympic Games attracted an estimated 700,000 international visitors.
Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General Bureau Expo Dubai 2020, commented: “Emirates Airline carried over 50 million passengers last year. It is a global super-connector, and has always been forward-thinking and innovative in its outlook, leading the way in offering greater opportunity and mobility to people. It is a natural partner for Expo 2020 Dubai, a global destination which will bring the world together here in Dubai to celebrate the power of connections to create the innovation and inspiration that will shape our future.”